Overall, it looks something like an REI store, but with more clothing and less gear. The Brookfield Bean covers about 15,000 square feet, with men’s clothing on one side, women’s on the other and outdoor gear in the middle.
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“If you only know us by the catalog or you only know us by the website, it’s not the full experience,” he said.īesides selling merchandise, Bean stores house the company’s Outdoor Discovery Schools, which hold demonstrations and clinics on activities such as kayaking. Ninety percent of all retail is occurring at a physical store, and we don’t expect that to change in the future.” “…Touching and feeling the product is always the best. “Communicating the brand image and value online is typically very, very difficult to do, Rabenhorst said. Kearney, commercial real-estate prices have been attractive lately, and brick-and-mortar holds some inherent advantages over the digital world. What’s more, said John Rabenhorst, a principal in the retail practice of consulting firm A.T.
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Bean has been in the direct-to-consumer business for years, and knows how to manage it, the lure of lower apparel return rates and customer engagement in a store is pushing them to open stores.” “The truth is that stores are generally more profitable than e-commerce sites,” Rosenblum, managing partner at Retail Systems Research and a former retail technology executive, said by email. That’s one more piece of evidence indicating that, while some traditional retailers are indeed struggling amid rising online competition, alarm about a “retail apocalypse” is overblown, industry analyst Paula Rosenblum said. Primarily a direct retailer - online and catalog account for 80% of Bean’s sales - the company in recent years has been adding physical stores and expanding beyond its Northeastern base.īean now has 32 full-line stores outside Maine, along with 10 outlets, and is opening about five new stores a year, Kacere said. They found what they wanted at The Corners of Brookfield, the still-developing retail and residential complex near Barker and Blue Mound roads, where Bean’s presence adds to a growing array of shopping attractions anchored by a Von Maur department store.
Been waiting for the right location, the right spot.” “We’ve been looking for a place in Wisconsin for a long time. “We love this location,” Ken Kacere, senior vice president of retail for Bean, said Thursday, sitting in the new shop’s section of rugged footwear. Bean has opened its first Wisconsin store.
Guests can cozy up next to the wood-burning fire in the living room, enjoy a meal in the dining room, lounge on the couches in the family room, relax on the sun porch or host a game night on the outdoor deck. The latest in a string of prominent national retailers to finally land in the Milwaukee area (think Nordstrom, The Container Store and soon, IKEA), century-old Maine merchant L.L. Historic, cozy, inspirational - the L.L.Bean Guest House offers a Vacationland escape like no other. Town of Brookfield - Bring on the oxford cloth, the chamois shirts, the woodsy plaids equally at home on the trail or at a family reunion on Narragansett Bay.īring on those rubber-sole, leather-upper boots that have become a retro hit on college campuses.
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